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Some really interesting web usage statistics from StatCounter

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Some really interesting web usage statistics from StatCounter here!

  • Apple iPad dominates total tablet internet usage with 74.5%
  • Global tablet internet usage was just 4.8% in November compared to 19.1% for mobile. Desktop usage still dominates with 76.1%.

“The perception is that tablets are proliferating and replacing traditional PC and laptop machines so we developed our research platform to isolate tablet usage stats,” added Aodhan Cullen of StatCounter. “In reality we found that tablet internet usage globally at less than 5% is still relatively small compared to desktop and mobile.”

In the US tablet internet usage share stands at 6.8% or about half the mobile number (15.2%) with desktop on 77.9%. In the UK tablet is stronger than in the US on 9.6% behind mobile (14.8%) and desktop (75.4%).

Out of all tablet internet usage in the US, Apple generates 80.3% followed by Amazon with the Kindle (7.4%) and Samsung (4.2%). In the UK Apple also dominates with 80.4% followed by Samsung (6.5%) and Amazon (4.4%).

via New StatCounter data finds that tablet internet usage is less than 5% globally | StatCounter Global Stats.

Mobile On The March – Infographics Tell The Story

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from Josh Dreller’s commentary on those telling Infographics:

For example, in November 2012 through Cyber Monday, marketers spent 79.5% of their paid search budgets on Computers (i.e. laptops, desktops, notebooks, etc.) with just 11.8% going to Phones and 8.7% to Tablets. This year, the rate of change is astounding. Although paid search advertisers continued to spend a majority of their budgets on Computers in 2013, they dropped it by 24.1% YoY to just 60.3% of total spend for Thanksgiving and Black Friday.
Phone budgets grew by 79.1% YoY to 21.2% of total paid search spend while Tablets grew a whopping 113.6% YoY to 18.5% of total paid search spend.
“It’s clear that the story of the shopping season to date is the mobile migration,” added Goldman. “In fact, this isn’t just a migration we’re seeing, it’s a full on revolution. With phones and tablets accounting for nearly 40% of all paid search ad spend on Thanksgiving and Black Friday, it’s clear marketers have multi-device strategies in place to lure consumers wherever and whenever they’re shopping.”

via Mobile Paid Search Pops on Thanksgiving and Black Friday | Josh Dreller | Kenshoo Blog.

Schools ask parents to stump up £200 for iPads | Education | The Observer

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Huge response in the comments section to this piece…

What price progress? The answer for parents who send their children to state schools for what they thought would be a free education is that it can be very high indeed. More and more parents are being asked to buy tablet computers for their children to use in class, at a cost of several hundred pounds. And the move is drawing grumbles from families on tight budgets and fuelling fears of a “digital divide” in education.

via Schools ask parents to stump up £200 for iPads | Education | The Observer.