Some really interesting web usage statistics from StatCounter here!
- Apple iPad dominates total tablet internet usage with 74.5%
- Global tablet internet usage was just 4.8% in November compared to 19.1% for mobile. Desktop usage still dominates with 76.1%.
“The perception is that tablets are proliferating and replacing traditional PC and laptop machines so we developed our research platform to isolate tablet usage stats,” added Aodhan Cullen of StatCounter. “In reality we found that tablet internet usage globally at less than 5% is still relatively small compared to desktop and mobile.”
In the US tablet internet usage share stands at 6.8% or about half the mobile number (15.2%) with desktop on 77.9%. In the UK tablet is stronger than in the US on 9.6% behind mobile (14.8%) and desktop (75.4%).
Out of all tablet internet usage in the US, Apple generates 80.3% followed by Amazon with the Kindle (7.4%) and Samsung (4.2%). In the UK Apple also dominates with 80.4% followed by Samsung (6.5%) and Amazon (4.4%).