from Josh Dreller’s commentary on those telling Infographics:

For example, in November 2012 through Cyber Monday, marketers spent 79.5% of their paid search budgets on Computers (i.e. laptops, desktops, notebooks, etc.) with just 11.8% going to Phones and 8.7% to Tablets. This year, the rate of change is astounding. Although paid search advertisers continued to spend a majority of their budgets on Computers in 2013, they dropped it by 24.1% YoY to just 60.3% of total spend for Thanksgiving and Black Friday.
Phone budgets grew by 79.1% YoY to 21.2% of total paid search spend while Tablets grew a whopping 113.6% YoY to 18.5% of total paid search spend.
“It’s clear that the story of the shopping season to date is the mobile migration,” added Goldman. “In fact, this isn’t just a migration we’re seeing, it’s a full on revolution. With phones and tablets accounting for nearly 40% of all paid search ad spend on Thanksgiving and Black Friday, it’s clear marketers have multi-device strategies in place to lure consumers wherever and whenever they’re shopping.”

via Mobile Paid Search Pops on Thanksgiving and Black Friday | Josh Dreller | Kenshoo Blog.