Came upon this piece via Twitter at the weekend. How interesting!
I think there is still a fear of digital in publishing — not of the ebook “revolution” or some mass-destruction mass-disruption drama, but of the actual process of code and digital development: a general “I can’t do that” or “it’s too hard” or “it’s not really necessary”.
Coding isn’t easy, but it’s not hard either. You just need to give yourself some time to try it. Last year, I built 11 web apps in 10 days, during two week-long coding courses at Steer. It felt like magic, but it really wasn’t. It showed me conclusively that anyone can learn to code.
Publishing’s competitors — not to mention our young readers — are mastering it, so we need to master it, too. Jeff Bezos, founder and c.e.o. of Amazon, can code. How long will it take for a big publisher to have a c.e.o. who understands code?