In a significant move for the young children’s audio startup, Yoto, Jessica Tarrant, previously editorial director at Hachette (where she was responsible for the Orchard fiction list, and more recently the children’s audio list) has been appointed as content director.
Yoto launched its first hardware product on Kickstarter in November 2017, reaching its funding target after only 5 days. The product shipped in time for Christmas 2018 and since then Yoto has partnered with the Roald Dahl company to create new content based on his classic stories.
Yoto was created by Ben Drury (founder of 7Digital) and Filip (the tech wizard) in 2015 with the aim of making exciting technology and music products that children can control without screens.
“Most streaming services are created by adults for adults, and it shows,” argues Ben. “They are essentially databases which you access via text queries, a song title or artist, for instance. This doesn’t work for children. With Yoto we have drawn on Montessori principles to give children a satisfying, tactile experience. You put the card in the slot and it plays. And with no screen, no microphone and no camera, we think we have answered the real concerns parents have about technology for kids.”
Yoto features its own carefully connected smart speaker that children control with a physical card.
ACHUKA would be very interested to hear from any families who are using Yoto.