Kirsten Grant is stepping down as director of World Book Day after this year’s event, following almost a decade in the role.
Last year is reported to have been one of the most successful with book token redemptions up 3% to 1.2 million and sales of the £1 books in excess of one million for the third year running.
Grant told The Bookseller: “I have decided, after nine wonderful years working on World Book Day, that it is time to take on exciting new challenges. I’m so proud of the progress we have made reimagining the campaign and extending the charity’s reach and message to children and families across the country. I am leaving World Book Day in good hands and great shape and wish c.e.o. Cassie Chadderton and the wider industry all the very best for the next chapter. I have relished my time working on World Book Day, and I am excited about exploring new opportunities.”
ACHUKA has known Grant from back in the time when she was marketing and campaigns director at Puffin Books and we’re sure she still has a big part to play in the business of promoting books and reading.