ACHUKA Children's Books UK

children's & YA recommendations on the go

  • News
    • Reviews
  • Illustrated
    • Meet An Illustrator
  • Fiction
    • Humour
    • Classics/Reissues
    • YA
  • Non-Fiction
  • Poetry & Tales
  • Gift
  • Links
  • About
    • ACHUKAstudio
    • Contact me
You are here: Home / Blog / What Does Post-Digital Book Discovery Look Like? | Publishing Perspectives

What Does Post-Digital Book Discovery Look Like? | Publishing Perspectives

April 18, 2013 By achuka Leave a Comment

HarperCollins is looking “beyond digital, post-digital” to explore ways its authors can be discovered by consumers. Speaking to Publishing Perspectives yesterday, as the London Book Fair wrapped up, David Roth-Ey, Executive Publisher, Fourth Estate and William Collins, said:

“We’re looking at curating experiences around our books and imprints to build word of mouth. The problem with digital is discoverability. In the past, although you have publicity departments who do a good job, you would rely on bookshops to do much of this, to provide that discoverability.

“But that’s changing now and we need to pick up the slack. We need to find ways of creating excitement and getting our books talked about. So we’re going to be launching a Fourth Estate salon in Shoreditch, London’s equivalent of the East Village, and we’re going to do similar things with William Collins non-fiction.

via What Does Post-Digital Book Discovery Look Like? | Publishing Perspectives.

  • Facebook
  • Twitter
  • Pinterest
  • Reddit
  • Tumblr

Related

Filed Under: Blog Tagged With: Collins, digital, ebooks, publicity

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Copyright ACHUKA © 2022 · designed on Genesis Framework