This is an exciting enterprise. ACHUKA wishes it well and will help promote its content with regular updates on video additions.
One rather major surprise when testing out the platform this morning though is that it’s not optimised for mobile, and the whole architecture for viewing the video content has a very dated feel.
The online TV channel dedicated to children’s books. has been launched by Sigalit and Daniel Hart, together with Bruno Centofanti.
The content consists of videos, vlogs and reviews all presented by and aimed at children aged 7-12.
An example of the video content:
Sigalit Hart told The Bookseller, “I noticed that often kids were basing their reading choices and preferences on social influences. Whereas kids aged 6 and under were more influenced by their parents, kids aged 7 + seemed to make decisions differently. More so in the last 10 years, with the super accessibility and social influence of tablets, TV, smartphones, apps and the media.”