Really interesting piece (with data) by David Thorpe
If 80% of ‘Young Adult’ books are bought by adults, should we keep the label? – David Thorpe
Did you know that 80% of Young Adult (YA) books are bought by adults? Why do you think this is? And what does this mean for the future of this label, for publishers and readers? As a writer of books for young adults, who has just completed what might be described as a young adult/crossover novel, this subject interests me intensely.
Some fascinating insights into children’s book reading habits and book sales were recently revealed by market research company Nielsen Books at its second annual Children’s Book Summit at Convene, NYC, on September 15.