Stanfords has launched a Children’s Book of the Month promotion, which will begin with City Atlas by Martin Haake (Wide Eyed Editions).
Dan Lewis, the company’s marketing, events and PR manager, said the travel bookshop chain’s flagship shop in Covent Garden expanded its children’s range early last year and had seen significant and continued growth ever since. “This success, combined with increasingly compelling map and travel-related children’s publishing, has led us to our decision to single out a monthly favourite that we feel our customers—and, most importantly, their children—will love,” Lewis said.
Of City Atlas, which will be promoted in September, he added: “It is not only a beautiful object that children will return to again and again, and always find something new, but a book that we believe will instil a desire for discovery and a passion for travel,” Lewis said. “It’s really something special, and a great way to kick off our Children’s Book of the Month offer.”
The title is being price-promoted by the shop, which is offering a discount of £3 off the title’s £20 r.r.p., and it has been placed at the front of Stanfords’ shops in its window displays. The title is also being promoted on the homepage of its website and through its social media channels.