In his keynote at the fifth Digital Minds Conference, bestselling author and Twitter superstar Neil Gaiman kicked off the London Book Fair by likening the digital transition to being on an unruly, but exciting new frontier. "People ask me what my predictions are for publishing and how digital is changing things and I tell them my only real prediction is that is it’s all changing," Gaiman said. "Amazon, Google and all of those things probably aren’t the enemy. The enemy right now is simply refusing to understand that the world is changing."
Over his 30 minute talk Gaiman entertained and challenged his audience to think creatively about the future, conceding that he himself was “perfectly willing to acknowledge the possibility that the novelist may have been a blip” in our cultural history. “The model for tomorrow, and this is the model I’ve been using with enormous enthusiasm since I started blogging back in 2001,” Gaiman said, “is to try everything. Make mistakes. Surprise ourselves. Try anything else. Fail. Fail better. And succeed in ways we never would have imagined a year or a week ago.”