Amazon responded to Barnes & Noble’s move to slash prices of its Nook tablet range by offering a similar discount for the Kindle Fire tablet offerings. As things stand now, the 7 inch Kindle Fire HD with 16 GB on board will now cost £139 in the UK, while the same will cost $169 on the other side of the Atlantic. The above price adjustment amounts to a saving of £20 and $30 respectively on either side of the pond. For comparison’s sake, the corresponding B&N offering, the NOOK HD, costs £129 and $149 for the 16 GB model of storage. B&N has an even cheaper 8 GB version of its 7 inch Nook HD device that costs just £99. Amazon does not have a Kindle Fire offering that amount of storage. However, the 8.9 inch Kindle Fire HD has been kept out of the discount scheme and continues to be sold at £229 in the UK.