When I posted the other day about how Mike Reeves-McMillan got honest book reviews he mentioned having put together a press kit.
Having a press kit seems like a great idea since it means you’ll have all the important information about both yourself and your books in one place for anyone interested to browse through.
Also, having a press kit makes it easy for the author when she/he needs to send information about the book to someone months–or years–after the launch. There’s no wondering which directory the information is in, no panicked searches (or perhaps that’s just me!). You know where all the information is and it’s easy for anyone to access.
So, what, exactly, should go into a press kit?