Alison Flood reports for The Guardian:
Nearly 5,000 people in seven countries – Ethiopia, Ghana, India, Kenya, Nigeria, Pakistan and Zimbabwe – took part in the research, the largest study of its kind to date, which found that 62% of respondents are reading more, now they can read on their mobile phones. One in three said they read to children from their mobile phones, and 90% of respondents said they would be spending more time reading on their mobile phones in the next year.
The report also highlighted an interesting gender divide. More men have mobile devices, but the smaller number of women who have them spend more time reading…
The survey also found that mobile reading is a “huge tool of empowerment for women”, said Worldreader’s Nadja Borovac. While 77% of mobile readers in developing countries are male, women spend an average of 207 minutes per month reading on their mobile phones, compared to men’s 33 minutes. Unesco’s report points out that in sub-Saharan Africa, a woman is 23% less likely to own a mobile phone than a man, with the gap widening in the case of data-enabled phones. “Men use mobiles for reading most, but the most active readers are women,” said Borovac.