Thoughts on the Penguin/RandomHouse merger, by Boris Katchka:

Consolidation carries costs you won’t find on a price sticker. Dozens of formerly independent firms have been folded into this conglomerate: not just Anchor, Doubleday, Dutton, Knopf, Pantheon, G. P. Putnam’s Sons and Viking, which still wield significant resources, but also storied names like Jonathan Cape, Fawcett, Grosset & Dunlap, and Jeremy P. Tarcher. Many of these have been reduced to mere imprints, brands stamped on a book’s title page, though every good imprint bears the faint mark of a bygone firm with its own mission and sensibility.

Decades of consolidation have cost writers and consumers alike. There is, for one, the persistent gripe of writers and agents: companies either forbid (as at Penguin) or restrict (at Random House) their constituent imprints from bidding against one another for a manuscript. That means not only lower advances, but also fewer options for writers to get the kind of painstaking attention — from editors, marketers and publicists — that it takes to turn their manuscripts into something valuable.

Among the imprints that survive, the tendency is to homogenize and focus on a few general fields like ambitious nonfiction, accessible literary fiction or thrillers. “Legacy” publishing does best in the first category: it commands the advances needed for research, the editing talent to shape the writing and the marketing muscle to distribute those doorstop biographies on Father’s Day.

In the more commercial genres — romance, horror, “Fifty Shades” — writers are beginning to find success in self-publishing. That’s a bit of a misnomer, because often it involves an agent who packages a book with any number of freelance editors and marketers, many of them refugees from the ever-shrinking houses. (Amazon’s publishing platform, which runs on more of a packaging model, has made inroads into these genres.)

As for literary fiction, more and more of the interesting and strange variety — the labors of love on which famous editors like Robert Giroux, Maxwell Perkins and Barney Rosset once placed their bets — may migrate to smaller presses. Graywolf, Milkweed and McSweeney’s (none of them in New York) may not have the resources of their spiritual predecessors, but they have what new owners often lack: personality, mission and focus.

So many books are published — almost certainly, more than ever — that predicting a blanket decline in quality would be ridiculous. But whether literary culture is best served by the ceaseless centralization of publishing is a question worth asking.

The Big Five have been so busy reducing old companies to brands that they’ve neglected the notion of what a brand should mean. Can any reader tell a Pantheon from a Riverhead novel? The logo doesn’t do the trick. The value of a publishing house — and now an imprint — has been its function as that dreaded straw man of the self-publishing gurus: a gatekeeper. In the hoary Model T days, gatekeepers weren’t a cabal but a cacophony, competing tooth and nail.

via Book Publishing’s Big Gamble – NYTimes.com.