Today, as part of its new “brand system,” the international mega-publisher revealed its new corporate wordmark, which is a much more elegant and understated design than those floating around the Internet. The logo, designed in a Courier-style font called Shift, will most often be paired with logos for the publisher’s various 250 brands and imprints.
New logo for independent Canadian children’s books publisher, Groundwood Books, plus new website being developed for launch later this year [in the meantime there is a holding page at www.groundwoodbooks.com]:
Groundwood’s spring 2014 releases will be the first titles to bear the new colophon, created by Toronto artist and freelance book designer David Gee. Designed with brand consistency in mind, Groundwood’s round logo is a brighter, “more childlike” hue of the yellow found on Anansi’s logo design, but takes the same approach using bold black text.