Among professional photographers, Instagram can be a bit of a black sheep; however, those holding this belief may want to rethink their stance. We have spoken to numerous photographs who have gotten paid work through Instagram, and now, Getty Images has awarded three photographers $10,000 in grants to further their work.
The Getty Images jury was composed of TIME’s Director of Photography Kira Pollack along with photographers David Guttenfelder, Maggie Steber, Malin Fezehai, and Ramin Talaie. Winners of the contest include photographers Ismail Ferdous (@afterranaplaza), Adriana Zehbrauskas (@adrianazehbrauskas), and Dmitry Markov (@dcim.ru).
Zoella’s mega-seller represents the future of youth publishing, says the ES headline above David Sexton’s review of Girl Online:
It’s a moment. Apparently from nowhere, a Young Adult novel, Girl Online (Penguin, £12.99) by 24-year-old Zoe Sugg, aka Zoella, has shot to the top of the bestseller lists. It shifted 78,109 copies in its first week of publication, making it the fastest selling debut ever, outdoing J K Rowling, Dan Brown and E L James. It seems a cert to head the charts for Christmas.
It’s not from nowhere, though. Zoella already commands audiences other authors can only dream of. She’s the queen of vloggers, the role model of her generation. In her shows, made from her home in Brighton, she talks about clothes, make-up, relationships and her life — and receives substantial advertising revenue for product-placement, for she reaches young consumers on an astonishing scale.
She has 6.3 million subscribers on YouTube and more than 12 million views a month. On Instagram, she has 3.3 million followers and on Twitter (@ZozeeBo) 2.59 million. Taking into account the devotion she inspires in her girl fans the book sales don’t look so remarkable.
As for that sales record, it doesn’t tell us anything new about publishing, which has abjectly depended upon spin-off sales from other media for many years. What it tells us about is the dominance of new media over old-fashioned television for Zoella’s generation — they’re “like 70-30 YouTube”, she reckons. She should know. Clever girl.
This year, Vanity Fair partnered with Instagramin a single project. In a custom-built studio adjoining the Vanity Fair Oscar Party space, contributing photographer Mark Seliger shot
portraits of guests all night long.
“We’re aiming to capture a little of the glamour of Oscar night in a timeless yet modern and accessible way,” Seliger said about the project.
An Instagram adventure, co-written by the Macmillan Children’s book author Tom Hoyle, lets players navigate through the story with the chance to win an iPad Mini or a discount code through a partnership with Waterstones.com.
Macmillan Children’s Books has partnered with creative agency Ralph to create an Instagram adventure (to help promote the novel Thirteen) which launched today.
Creative director Chris Stack said the campaign was about reaching the book’s audience in the right place: We love the idea of people creating their own “Tagventures” and using Instagram not only as a photo-sharing network, but story-telling network too.”
Instagram users should follow @thirteenbook to participate.
In a move to drive deeper engagement, readers who follow the @thirteenbook Instagram account can ‘become’ the book’s protagonist and can choose their own ending by exploiting Instagram’s tagging function.
Amy Lines, marketing manager at Macmillan Children’s Books said: “Engaging teens in conversations around new books is not always easy. We know they are looking to the world of social media to provide them with pleasure and entertainment.
“We hope that by using Instagram in this innovative way, we will spark those conversations about Thirteen amongst peers in a way that is visually stimulating, gamiﬁed and shareable.”
A new Web app called Hi is being touted as “Instagram for writers.”
Conceived by Craig Mod, a writer, designer, and digital publishing entrepreneur based out of San Francisco, the “networked storytelling tool” is designed to share stories attached to specific geographic locations (referred to as “narrative mapping”).
A post starts out as a “Sketch,” which includes a photo, a geo-tag, and up to 20 words describing the moment or place. Each Sketch can then be further developed into an “Extended Moment,” allowing writers to write multiple drafts and longer stories, without the pressures of time or character limits.