Camden Lock Books was already set to be the subject of our next indie visit – we will be there tomorrow and our feature will appear here at the end of the week…
Camden Lock Books has won the inaugural Caboodle Bookshop of the Month award.
The prize has been set up by National Book Tokens – which runs Caboodle – to honour the store which has demonstrated the best use of the Caboodle scheme in that month.
Caboodle is a rewards programme which offers a direct marketing service for booksellers to reach their local customers, along with encouraging bookshops to sell national book tokens – and customers to buy them – via rewards when buying national book tokens.
Camden Lock Books is celebrating its 30th year in business and was selected as this month’s winner by judges after impressive book offerings. “The judges were impressed by the number and variety of offers Camden Lock books has added since Caboodle launched, in addition to a wide selection of events, price promotions, news and updates about the shop,” NBT said. The bookshop has run promotions on individual titles, regular three for two offers and advertising on non-book stock.
As part of the prize, the shop will receive a hamper of food and wine, and will be profiled to all 100,000 Caboodle members across email and social media.