Cut-price Nook model sold out in many places…
Last week, Barnes & Noble slashed the price of its original Nook Model from £79 to £29 in a bid to win market share in the UK. The very low price point beats competitors at Amazon and Kobo by £20-30. At the same time, B&N partnered with the London Evening Standard’s Get London Reading campaign and donated 1,000 e-readers to the national literacy charity Beanstalk.
A Barnes & Noble spokesperson said: “Since B&N announced the reduced price of the Nook Simple Touch to support the Get London Reading literacy campaign, and make reading more affordable in the UK, there has been an unprecedented number of orders. Some retailers are temporarily out of stock due to high demand. For customers who want a Nook e-reader immediately, Nook Simple Touch is in stock at major retailers across the UK and the Nook Simple Touch GlowLight is available now as well at £69.00, reduced from £109.”
B&N launched its range of Nook e-readers in the UK last September through partner retailers, followed by an advertising campaign in the run-up to Christmas. Retailers which stock Nook products are Foyles, Blackwell’s, John Lewis, Argos, Sainsbury’s and Asda.