Faber & Faber Makes Its Marque and Launches 2014 Spring List
is staying …
The Word Marque:
but he current italic font didn’t work well online, so producing a word-marque that would both complement the colophon and have a strong presence on its own became a key priority.
Using an ampersand visually brings the two ‘Fabers’ closer together. The re-introduction of the ampersand allowed us to create a more effective, unified and recognisable word marque.
For inspiration we turned to elegant art-deco fonts that were created around the time of Faber & Faber’s inception in the 1920s: those with a ‘modern Deco’ feel, a strong visual reference to what has made us a unique publisher for nearly a century.
We have selected a colour palette for use across print and digital, inspired by historic editions in the Faber archive collection.