Jonathan Emmett continues his Cool Not Cute campaign with another New Statesman blog post calling dads to commit an act of literary heroism:
The overwhelming majority of picture books are bought by women, consequently the picture book market reflects female-typical tastes far more than male-typical ones. Even picture books that are intended to appeal to boys partially reflect the tastes of the mother or grandmother that will usually purchase them. This won’t change unless fathers and grandfathers start buying more picture books.
The Literacy Trust’s report was published to coincide with the launch of its “Literacy Heroes” campaign celebrating people who inspire a love of books. Dads are always being encouraged to read more to their children at bedtimes; I’d like to encourage dads to go one step further and commit another small act of literacy heroism by going into a bookshop and choosing a really cool picture book to read to their kids.