Booktime, run by Booktrust and Pearson, will give away its ten millionth book to four year old Ruby on today’s Daybreak programme. Appearing alongside Loose Women presenter and Coronation Street actress Sally Lindsay, who acts as the ambassador for Booktime this year, Ruby will be given her book pack on live breakfast TV.
Booktime (www.booktime.org.uk) has been giving books to reception-aged children for eight years, and is about to give out its ten millionth book. The scheme aims to inspire a lifelong love of reading, giving two free books to 765,000 reception-aged children in England and Wales in the 2013-2014 year of school. This year’s books for children in England are Charlie and Lola’s But Excuse Me That is My Book, published by Puffin, an imprint of Penguin Children’s, and Tom’s Mad Mop, from the Bug Club series by Pearson UK, part of Pearson’s education business. Four to five-year-olds in Wales will receive Charlie and Lola’s But Excuse Me That is My Book as well as a Welsh language title. In addition, every primary school and library can also access free guidance and activity sheets on the Booktime website, with extra resources for libraries and parents also available.
Leading personalities including Mount Pleasant actress and Loose Women presenter Sally Lindsay, comedian Lenny Henry, TV presenters Holly Willoughby, Piers Morgan, Matthew Wright and ITN’s Julie Etchingham, along with Malorie Blackman, Waterstone’s Children’s Laureate, have joined forces to lend their support to this initiative that encourages parents and carers to spend time reading for pleasure with their children.
This year, for the first time, children, together with their parents and carers, can log onto the Booktime website www.booktime.org.uk for free e-books to read online from Pearson. They will also be able to listen to the books being read aloud as well as access free games and activities.