[James] Patterson is seeking to extend his brand even further, by creating his own publishing imprint, Jimmy Patterson.
The imprint, which will be part of Little, Brown & Company, will release eight to 12 children’s books a year, with a focus on middle grade and young adult fiction.
Mr. Patterson will oversee it all, choosing manuscripts and shaping the marketing plan for each title. He will publish four to six of his own children’s books a year under the new imprint, and will acquire books by other writers.
“We’re not going to buy a lot of books, but if we buy them, we’re going to publish them with gusto,” said Mr. Patterson, who announced the initiative during BookExpo America, the publishing industry’s annual trade convention, in New York.