Danny Van Emden, of West End Lane Books, West Hampstead, said: “We have to pay our taxes so why shouldn’t they? We sometimes get customers browsing, asking for recommendations, and then say they’re going to buy on Amazon instead because it’s cheaper.
“It’s incredibly frustrating. But the longer this kind of thing goes on the more I think customers become fed up of feeding the beast that Amazon represents. We get sentiments of solidarity from our customers now.”
Michael Goodwin, owner of Highgate Bookshop, Highgate High Street, also felt frustrated. “Amazon is undercutting businesses in a dramatic fashion so it’s incredibly unfair that it doesn’t pay the same level of taxes we pay,” he said. “We’re lucky – we have many loyal customers who understand that you can’t have a local bookshop and shop at Amazon. But we still need a level playing field.”