Hachette has bought mobile games development studios Neon Play in a “substantial” acquisition. Hachette c.e.o. Tim Hely Hutchinson has said the acquisition “could be one of several” for the company in the app space.
Neon Play was founded by co-owners Oli Christie and Mark Allen in Cirencester in 2010 and to date has created over 30 games, including Paper Glider, Flick Football and Panic Traffic London, attracting over 60m downloads.
The studio, which has won 20 business awards including the Queen’s Award for Innovation, will be tasked with "creating, developing and marketing new mobile games” as a standalone business under the Hachette UK umbrella.
Although terms of the acquisition were not disclosed, Hely Hutchinson said it was a "substantial acquisition designed to lead to substantial revenues”, and was also a "serious first step" for Hachette in a bid to make its business "more digital”.
Referring to the mobile gaming industry as "complementary" to the book industry, Hely Hutchinson anticipates that trade and educational publishers will become “more like 50% digital” within the next five to 10 years. He told The Bookseller mobile gaming is “part of the future of the book industry”, with games the biggest and fastest growing part of the app market, while e-books, currently in decline, are “so similar to print books … they barely count as digital objects”.
"Most things digital are growing and therefore in order to make our business vibrant, and continue to be vibrant, we need to develop more digital dimensions," he said. "This is our first step, it probably won’t be the last step, but it’s a first step in making our business more digital."