Andersen Press have announced a new partnership with online legwear retailer SockShop as part of Elmer the Patchwork Elephant’s support of anti-bullying charity Kidscape’s Friendship Friday initiative. To mark the collaboration, SockShop have created a limited-edition Elmer patchwork sock for adults and children, with a percentage from each purchase being donated to Kidscape to help continue their important work. This is the first time Elmer has appeared on socks for both adults and children.
Special edition Elmer socks are available here: https://www.sockshop.co.uk/products/mens-ladies-and-kids-1-pair-sockshop-friendship-friday-with-elmer-patchwork-bamboo-socks
The partnership forms part of the 30th anniversary celebrations of Elmer the Elephant created by David McKee. In the 30 years since being published by Andersen Press, Elmer has sold over ten million books worldwide and has been translated into more than 50 languages.
Friendship Friday is celebrated on 8th November, ahead of Anti-Bullying Week, 11th – 15th November 2019, and for the first time in 2019 Elmer will be the face of the day, with fully branded resources available free of charge to schools and the general public via Kidscape’s website. https://www.kidscape.org.uk/get-involved/fundraise-for-us/celebrate-friendship-friday/
Paul Black, Andersen Press PR and Brand Director has said, “Elmer embodies the ideals of friendship and inclusivity, and for us to celebrate that with Kidscape on Friendship Friday has been fantastic, and to be able to further that partnership by bringing in SockShop we hope to spread the anti-bullying message further, and raise funds for the valuable work Kidscape does.”
The partnership between Andersen Press, Kidscape and SockShop was brokered by Louis Kennedy, an agency identifying innovative strategic opportunities for brands and charities, connecting them together whilst exploring further commercial opportunities. Tracey Richardson, Partnership and Licensing Director at Louis Kennedy said, “It’s clear that the themes and values of Elmer align perfectly with those of Kidscape. Sock Shop’s commitment to the campaign with the fabulous Elmer socks brings this special partnership to life and gives everyone an opportunity to show their support “