Recommended interview from Digital Book World, with Jim Hanas, HarperCollins’ new director of audience development
HarperCollins, one of the world’s largest publishing companies, has been remaking its marketing efforts, starting with hiring a new chief marketing officer who comes from outside of book publishing, Angela Tribelli. As expected, Tribelli has started bringing on other professionals to help execute her vision.
Enter Jim Hanas, HarperCollins’ new director of audience development as of Feb. 2013. In other media companies, audience development departments help build lasting relationships with customers through email and data acquisition, social media engagement and more. Before his current role, Hanas had never held a position at a publishing house, but, in a way, he’s the ultimate insider when it comes to digital publishing.
Hanas comes to HarperCollins from the New York Observer, where he was the social media editor. There, he helped grow the social media audience of the New York media property while changing the culture of the newsroom. Prior to that, he held positions at New York-based start-up Sonnet Media, NYC & Company (where he worked with Tribelli), Print Magazine (sister publication to DBW), Radar Magazine and other media properties. He has a bachelor’s of philosophy and psychology from Miami University in Oxford, Ohio and a master’s of philosophy from the University of Memphis.
In addition to his online media experience, Hanas has been publishing ebooks before most people in publishing knew what they were. He self-published his first ebook, Single, in 2006, a collection of two of his previously published stories – a radical experiment at the time. That release and other such experiments led him to an ebook publishing deal in 2010 with Toronto-based ECW Press for his story collection Why They Cried.
We spoke with Hanas about moving from online media to books, how he plans to help HarperCollins find an audience for each of its titles and how Digital Book World helped him get a leg up in digital publishing.
Link takes you to the interview…