In a guest post on the Gav Reads blog, Matt Haig listed 10 explanations for his addictive use of Twitter and Facebook to self-promote his work. Here are reasons 8 through to 10. Follow the link below for the full list.
8. I try and be honest. Most writers on Twitter are selling themselves in some way, some do it in more subtle ways than others. I am not very subtle. If I want you to buy my book you will probably know about it. You can unfollow me. I honestly don’t mind. I have people unfollow me, some others follow me. Some people will be against any writer promoting themselves. Fine. Better not follow me. I would far rather you unfollow me than you get grumpy or sad or despairing each time I share a review. It is not ego, it is wanting to stay employed in a job I love.
9. I have made some genuine friendships via Twitter and Facebook, and some of them have been formed after people got to know me through my books, which they’d only heard about because I had banged on about them.
10. The idea that writers are above promotion is a kind of arrogant one, no? I mean, most other people who work for themselves – photographers,musicians, plumbers, architects, wedding planners, electricians, actors – are expected to go out and sell what they do. Writers aren’t any different. We create something, and the reason we create it is because we want people to read it. (Why else would we bother? Why wouldn’t we keep it under the bed?) I know a bit about promotion, from a former career, and I use that knowledge. I never write for the market (or I’d be writing thrillers). I have no shame about it. The main theme of my books is that humans are thwarted by shame, so I try and fight that anxiety within myself, which is hard as I am British, and no one here likes a poppy trying to rise. Every word I write in a novel is a kind of appeal to connect with my fellow species (I was the sad lonely kid on the playground – it’s all about that), and now the internet means that desire can spill over. The tentacles can reach further. I push books I write, and those I read. I probably should get out more, but there you go.