Nudging UK Book Discovery Toward the Mainstream | Publishing Perspectives

Nudging UK Book Discovery

An article about the Nudge app and website:


The two men behind the app, Alastair Giles and Simon Appleby, believe that with this app, which is also designed to drive traffic to their site nudgemenow.com, they are very much on to something.

Giles and Appleby are founders and joint MDs of AMS Digital Publishing, a company set up in 2012 set up to promote The Nudge site.

As Giles says: "There is nothing else out that gives you curation in such a very visual form, and discoverability is not something that Amazon is any good at." Appleby goes further to say that "there was a gap in the market for an independent app that offered tailored discoverability...