Puffin's "Most Ambitious" PR Campaign To Date

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Puffin Announces Most Ambitious PR Campaign To Date

... for a book that will largely sell itself

The seventh book by Jeff Kinney in the bestselling Wimpy Kid series will be called Diary of a Wimpy Kid: The Third Wheel, and will have a chocolate brown cover.
The title will be published on 14th November, with Puffin reporting UK sales of the series so far as close to four million copies.
Puffin said it will invest in "its most ambitious, far-reaching marketing and PR campaign to date", with the author to tour the UK at the end of November. It is also anticipating "its largest ever first print run" for the title.

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This page contains a single entry by achuka published on June 7, 2012 8:28 AM.

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