Indigo - New Teen Imprint from Orion

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The Orion Publishing Group has announced the launch of INDIGO, a new imprint that will publish a wide variety of genres for teens and young adults by both established authors and rising stars.
Launching in September 2011 INDIGO will publish four titles per month.

from the Press Release:

Fiona Kennedy will be the publisher of INDIGO alongside her role as publisher of Orion Children's Books, with
commissioning editors Gillian Redfearn (also Gollancz) and Amber Caraveo (also Orion Children's Books).
INDIGO will publish fiction for older teen readers focussing on the strengths of the publishing that currently sit on the popular and successful Gollancz and Orion Children's Books imprints.
A stellar list of authors will launch the new venture, becoming our first INDIGO authors:
Mia James, Cinda Williams Chima, Harlan Coben, Kate Harrison, Holly Black, Marcus Sedgwick, Sara Grant,
Sally Gardner, Chris Wooding, Anna Kendall, Cliff McNish, Sarah Silverwood, Alan Gibbons, James Dawson,
Chloe Neill and Annabel Pitcher.

Fiona Kennedy, Publisher, INDIGO says of the launch:
INDIGO will publish teen fiction with style and poise, as the clutch of starry authors on the list shows. It will
give our teen titles an identity and status as a whole, and each book more profile individually. A number of our
authors have been writing older novels and INDIGO will give them the support and freedom to develop their
work for this readership, as well as giving us the perfect opportunity to extend the range of titles we publish. As
always, our list will be one of hand-picked titles that we feel passionate about.

Lisa Milton, Trade MD of the Orion Publishing Group says of the new venture:
Finding growth in this challenging market is difficult, and encouraging children to continue as readers as they
become young adults and are faced with myriad distractions is vital to the future health of our industry. INDIGO
will publish books for teenagers that challenge, entertain, question and delight. Harnessing the potential of
social networking sites we will create a community of Fierce Fiction readers. We are thrilled to launch with
such amazing authors, and look forward to attracting even more to our lists.

INDIGO will be launched with a comprehensive marketing and publicity campaign that plays on the strengths of
the authors and books, and the list itself. A full and wide ranging digital PR and marketing campaign will reach
our audience through the medium they most inhabit and value: online, in addition to more traditional routes.

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This page contains a single entry by achuka published on March 12, 2011 9:53 AM.

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