Puffin To Create New Moomin Books

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Puffin has announced the acquisition of "publishing rights to develop Moomin into a new range of high quality picture and novelty books for young children."

The Puffin deal was agreed with Bulls Press and Parthenon. Puffin will be selling rights in the new books at Bologna 2009.

Sophia Jansson, the niece of Tove Jansson, says, "I am absolutely delighted about Puffin's plans to reintroduce Moomin to young children. Through this new range of books a completely new generation of readers will have the wonderful opportunity of finding their way to the timeless original Moomin books."

Puffin will launch the new Moomin range in 2010, the year that Moomin celebrate their 65th anniversary and Puffin its 70th anniversary.

Marten Rudolfsson of Bulls Press says, "This further endorses the universal appeal of Moomin. We are very excited about bringing Moomin to an even wider audience."

Caroline Mickler, Brand Consultant of Parthenon adds, "We believe that Moomin has unique ingredients to become a staple classic and part of children's growing up years around the world. Puffin's vision for Moomin absolutely mirrors ours and we are delighted by this new partnership."

The unique humour and magical sense of innocence and adventure of Tove's original Moomin stories have made them timeless classics read by every new generation of children. Puffin's new range of publishing will bring Moomin to children of all ages and cement their place as a timeless family brand.

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This page contains a single entry by achuka published on October 16, 2008 8:32 PM.

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