Borders To Take Children's Departments To Next Level

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from The Bookseller

....[new c.e.o.] Downer said the business intends to roll out computer games alongside its CD and DVD offer "soon" and it is hoping to build upon its children's departments. "The children's book offer performance is spectacular. We are testing other approaches to toys and games. There's an opportunity to expand upon that and take the children's department to the next level. There's more that could be done with the space."

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This page contains a single entry by achuka published on January 31, 2008 9:52 PM.

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