Product Placement

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St. Paul Pioneer Press | 09/26/2006 | Make-up product placement colors teen novel

"Cathy's Book: If Found Call (650) 266-8233" is scheduled to be in bookstores' young-adult sections next month. Cathy is a budding artist who turns to sleuthing to find out why her boyfriend dumped her. The innovative book uses working phone numbers and Web sites and a packet of "evidence" to send readers on an interactive scavenger hunt. Yet it is the book's behind-the-scenes deal � brokered before publication between Running Press, a subsidiary of Perseus Books Group, and Procter & Gamble, maker of CoverGirl cosmetics � that set off alarms among some booksellers, authors and child-advocacy groups.

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This page contains a single entry by achuka published on September 27, 2006 7:08 AM.

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