Narnia Tie-Ins

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Scotland on Sunday - The Review - Narnia blockbuster spells a new chapter for CS Lewis

The upcoming movie adaptation of CS Lewis's book, The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, is expected to set a new precedent. Far from sitting back and watching, publisher HarperCollins is working closely with filmmaker Walden Media, unleashing a massive, worldwide marketing drive for the books, timed to coincide with the film - and not only for The Chronicles of Narnia, but most of Lewis's other books as well.
"This is a giant blockbuster for us," said Susan Katz, president and publisher of HarperCollins Children's Books. "The Chronicles of Narnia was already important and big for us, but now with the movie it's taking on a new life of its own. We have 25 movie tie-in editions - it's a huge event." ... ...

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This page contains a single entry by achuka published on October 9, 2005 9:30 AM.

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