Fairy Dust

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Telegraph | Money | Disney says it does believe in fairies

Today marks the simultaneous launch of Fairy Dust and The Quest for the Egg in 45 countries. Its print run of one million is on a scale rarely seen with children's books - the first Harry Potter volume had a print run of just 50,000 - and the associated $1m marketing campaign is larger than anything Disney has attempted before...

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This page contains a single entry by achuka published on September 5, 2005 7:02 AM.

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