Puffin Role Change

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Puffin's Marketing and Publicity Director, Elaine McQuade is to become 'Consumer Development Director', working across the Penguin Group. What will thise entail? The Penguin Press Release explains, "This new position addresses the increasing opportunities for researching, reaching and communicating with new readers, who are not necessarily accessing Penguin books at the moment. As part of the company?s bid to expand the market for books, Elaine will be leading many of the projects currently in their infancy at Penguin, such as diversity work, a commitment to working collaboratively with the public sector and the book trade on community reading projects and involvement in the industry-wide World Book Day Adult Literacy drive."

Elaine McQuade comments, ?There are an increasing number of diverse initiatives both inside and outside the industry to grow the market. It is extremely far sighted of Penguin to create this brand new position which really will help us maximise all current and future opportunities and I?m very much looking forward to the new role.?

The move means that Adele Minchin becomes Head of Puffin Publicity and Kirsten Grant Head of Marketing, both reporting to Joanna Prior, Group Marketing and Publicity Director. These new roles will become effective from Monday 28th February.

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This page contains a single entry by achuka published on February 8, 2005 7:15 PM.

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