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Publishing News - News Page

Publishing News reports:

Macmillan Children's Books is launching an interactive poster campaign for Teen Idol, the new Meg Cabot title. Running from 3-16 January, this innovative promotion, which was planned by Total Media, uses ?mobile marketing technology" devised by Hypertag to get the market - in this case 10-14 year olds - to interact with outdoor advertising using their mobile phones.

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This page contains a single entry by achuka published on January 6, 2005 6:36 PM.

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