Links with some of the biggest names in children’s entertainment have helped a North East creative agency grow its overseas client base by 70%.
Blue Kangaroo, which is based at the Northern Design Centre in Gateshead, works with the likes of toy giant Mattel, Hit Entertainment – home of Thomas the Tank Engine and Fireman Sam – and Peppa Pig and said exporting accounted for around £250,000 of its revenue in the last financial year.
Blue Kangaroo’s designers help to transfer some of the most recognisable characters in children’s TV and films onto licenced products, including packaging and point of sale materials.
Due to the time difference with their stateside clients, the firm can work on briefs while the customer is at home or in bed – significantly reducing work cycles.
Jason Knights, managing director of Blue Kangaroo, said: “We’ve been in the licencing industry for almost 10 years now and work with some big-name brands in the UK from Peppa Pig to BBC Worldwide. During this time we’ve done snippets of work abroad in countries such as India and also with the Arabic news network, Al Jazeera.
“As we began to build our export portfolio and could demonstrate the value we bring to our customers oversees, we started to approach the creators of children’s favourites like Thomas and Friends and Barbie, to offer them our services. One contract win led to another and our exporting work just snowballed from there.
“It’s testament to our team’s skill being trusted to re-create the look and feel of globally recognised brands, and our repeat work ratio just goes to prove the quality of the work we deliver.”