HarperCollins is looking “beyond digital, post-digital” to explore ways its authors can be discovered by consumers. Speaking to Publishing Perspectives yesterday, as the London Book Fair wrapped up, David Roth-Ey, Executive Publisher, Fourth Estate and William Collins, said:
“We’re looking at curating experiences around our books and imprints to build word of mouth. The problem with digital is discoverability. In the past, although you have publicity departments who do a good job, you would rely on bookshops to do much of this, to provide that discoverability.
“But that’s changing now and we need to pick up the slack. We need to find ways of creating excitement and getting our books talked about. So we’re going to be launching a Fourth Estate salon in Shoreditch, London’s equivalent of the East Village, and we’re going to do similar things with William Collins non-fiction.