Anne Wood, who founded Ragdoll Productions, producing the popular Rosie and Jim, Brum and Tots TV, prior to Teletubbies, reveals that she “didn’t expect” the controversy that ensued, saying: “I was alarmed really and fairly nonplussed. It was quite harmful, some of the abuse. We got attacked in public.
“I had to leave a party one time as a nursery teacher came up to me and was really abusive about the Teletubbies. I said to my husband ‘I don’t need to be subjected to that’. She said she had been a nursery teacher for 20 years, but I had been working in TV for years before making Teletubbies.
“She thought I hadn’t done anything up till then and didn’t know what I was doing.
“I did also get a very nice letter during that time from a woman who said not to take any notice of the criticism as modern parents liked it.”
The decision not to use language and to weave repetition into the show was a bold move, with Ms Wood, admitting that Teletubbies was “the bravest thing I have ever done in my career”.
Now repetition for young children is acknowledged as part of their essential brain development. A pattern of repeated activities known as schemas are recognized as a way of helping children understand the world and themselves.