Simon and Schuster Children’s Books UK [have] announced a partnership with Box of Awesome, a unique new initiative delivering boxes of free goodies to children across the UK. Described as ‘a free Birchbox for kids’, Box of Awesome aims to solve the discovery and noise problems faced by consumer companies targeting children and teenagers.
As well as collaborating with major brands aimed at the youth market, Box of Awesome has a policy of including a book in every box, to encourage a culture of reading amongst the target audience. The company has teamed up with Simon & Schuster Children’s books to feature books from bestselling authors and series, including Zom-B by Darren Shan and Dork Diaries by Rachel Renee Russell.
Find out more on http://www.boxofawesome.tv/