We expressed surprise, at the time that Usborne's new fiction list was launched, that there was no mention of the new books on the main Usborne site.
This has been put right with the launch of a visually impressive microsite dedicated to the new list.
Publicity & Marketing: July 2004 Archives
EGMONT made their mark last week with a double-whammy of boxed presentations. Horsey by Simon Puttock & Russell Julian arrived in bed of straw along with a soft toy and a BEST IN SHOW rosette.
Amazon link
Sample new titles in Simon Chapman's EXPLORERS WANTED! series also came in a box, with some imaginatively selected accompaniments: a tube of sting cream, a sachet of rehydration treatment and a compass.
Amazon link
And MACMILLAN are giving Sensational! Poems Inspired by the Five Senses,chosen by Roger McGough, a stylish promotion with a slick booklet and a promotional CD of McGough reading selected titles from the anthology.
