Recently in Publicity & Marketing Category

Fabulous New Fiction

| No TrackBacks

We expressed surprise, at the time that Usborne's new fiction list was launched, that there was no mention of the new books on the main Usborne site.
This has been put right with the launch of a visually impressive microsite dedicated to the new list.

Fabulous New Fiction

Special Promotions

| No Comments | No TrackBacks

EGMONT made their mark last week with a double-whammy of boxed presentations. Horsey by Simon Puttock & Russell Julian arrived in bed of straw along with a soft toy and a BEST IN SHOW rosette.



Amazon link



Sample new titles in Simon Chapman's EXPLORERS WANTED! series also came in a box, with some imaginatively selected accompaniments: a tube of sting cream, a sachet of rehydration treatment and a compass.



Amazon link



And MACMILLAN are giving Sensational! Poems Inspired by the Five Senses,chosen by Roger McGough, a stylish promotion with a slick booklet and a promotional CD of McGough reading selected titles from the anthology.




Hodder Revisited

| No Comments

Following up my comments about Hodder from yesterday, it's only fair to point out that earlier in the year they did publish a funky little teenage catalogue, its denim clad covers packaged in a trendy brown cardboard sleeve. The catalogue included adult titles such as Stephen King's From A Buick 8 alongside Hodder's regular teenage output, such as the Guardian listed Bad Alice by Jean Ure.

Arrived Today

| No Comments

Oh how I love my site - waking up to it, coming back to it... Just thought I'd let you know! This blog has restrengthened a flame that was starting to flutter. And I am beginning to see the light at the end of a dark, dark tunnel. It has been an arduous year beyond the reading of 700 page long fantasies. We have been busy establishing a backend database which will pave the way for a revamping of the site - due any week now - and have only this week reached the point of catching up with new arrivals. Not quite true. I have about 2 days' worth of reptrospective book-logging to do before moving on to the packets that have arrived this week.

But that's not the point of this post. I thought I'd put my perceptions of publishers' promotional flair to the test by, for a period of time, noting on the blog any special marketing paraphernalia that arrives in ACHUKA's post.

There were 2 things of note this morning:

i) from ORION a package of advance material for Kevin Crossley-Holland's King Of The Middle March, the concluding part of his Arthur trilogy, due in October. The material included a chapter sampler and a Press Pack with "a guide to possible feature and interview angles relating to the Arthur trilogy, as suggested by the author. Relevant page numbers are marked in brackets." Woe to any interviewers who don't do their homework, then.

ii) a sample chapter, cover and press release of the sumptuous looking Dr Eernest Drake's Dragonology, The Complete Book of Dragons from Templar, alsodue in October

About this Archive

This page is an archive of recent entries in the Publicity & Marketing category.

Poetry is the previous category.

Reviews is the next category.

Find recent content on the main index or look in the archives to find all content.

Monthly Archives

OpenID accepted here Learn more about OpenID
Powered by Movable Type 5.2.2