Why Japanese readers don't like e-books - Fortune Tech

Japanese Not Taking To Ebooks

Fascinating reading from CNN Money:

Why have Japanese consumers not fallen in love with digital reading? "So far the Japanese have failed to be moved by e-readers from home or abroad, mostly owing to a paucity of content," says editor and publisher of Japan's E-book 2.0 magazine Hiroki Kamata. Sony (SNE), for instance, has been in the market for more than seven years but has sold only 500,000 e-readers in Japan. Other manufacturers' tablets have begun to sell here, but overall the category is still way behind e-reader take-up in the U.S. or Europe. Tablet sales have tripled since 2011, with market research firm IDC estimating tablet sales in Japan to be 3.6 million units. Japanese consumers still seem dead set against adopting e-books, showing less interest in them than even the print-worshipping French. According to an R.R. Bowker study, 72% of Japanese consumers said they had not tried e-books and did not want to try them. That compares with 66% of French respondents polled. Overall adoption rates in Japan remain the lowest in the developed world. Only 8% of Japanese readers have downloaded and paid for an e-book compared with 20% in the U.S.