Consumer Shifts for Children's Books

Consumer Shifts For Children's Books

fascinating data from Bowker Research, with lots of graphical elaboration in the link:

As e-books claim a growing portion of the overall sales of children's books, the higher penetration of the format in the market is also affecting the way children's books are discovered and bought. According to the most recent results from Bowker Market Research's "Understanding the Children's Book Consumer in the Digital Age" study, bookstores and libraries have lost some of their importance as a place where children and their parents learn about books as well as buy or borrow them.