The latest set of figures (as reported below in Digital Book World) for ebook sales show children's books doing well:
The trend of more moderate growth for ebooks in the U.S. in 2012 abated slightly in Oct. as sales of adult trade ebooks were up 41% versus the same period last year -- more than the 30.7% growth ebooks showed in Sept. It's still much less than the triple-digit sales growth seen in ebooks in previous years. Growth in children's ebooks continued to moderate to a 42.4% growth rate in the month, retreating from early-year triple-digit gains.
Despite the slowdown to what is still breakneck growth, sales for children's ebooks are still up 160% for the year through the first three quarters, according to the latest numbers from the Association of American Publishers. Children's ebook revenues are up to $198.2 million for the year, comprising nearly 12% of all sales. On the adult side, ebooks are up 36% for the year to $1.06 billion, comprising nearly 20% of all sales.
Children's ebooks may have turned a corner in 2012, especially given a strong Jan. where children's ebooks grew by 475.1% and Feb. where the segment grew by 177.8%. The slowdown to sub-50% growth is still a very good sign for children's publishers. Dec. and Jan. will be interesting months to watch, as new survey data suggest that parents spent a lot of money buying new devices and digital content for their children this holiday season.