British Kids Read Their e-Books On a Bigger Screen, says New Study from Bowker

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Ebook Research

Bowker® Market Research's Understanding the Digital Consumer project is an ongoing study of the use of e-books by British consumers...


British children aged 10 and under are reading e-books, but on laptops rather than designated devices like the Amazon Kindle. But once they turn 11, they embrace the Kindle as their most widely used device for e-book consumption. These insights are courtesy of Bowker® Market Research's Understanding the Digital Consumer project, an ongoing study of the use of e-books by British consumers. The latest wave of research, completed in March 2012, included an extended set of questions around children and their use of digital content.

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This page contains a single entry by achuka published on May 17, 2012 6:24 PM.

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