DRM - A Whip to Beat Us With

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DRM - A Whip To beat Us With

Highly Recommended!


This is what DRM enables. Imagine Amazon and other platforms all reserving the right to lower your e-book prices to match a competitor's lowest advertised price. Imagine if Amazon decided to cut your $3.99 book to 99 cents for a promotion (while paying you royalties on $3.99 for the duration of the promotion). Its competitors would soon notice that Amazon is advertising your book at 99 cents and invoke their right to price match. The upshot: your book is never going back to $3.99, ever. Such baked-in price matching would have the effect of making all price drops permanent.

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This page contains a single entry by achuka published on April 2, 2012 9:21 AM.

No moral to the story as 'looters' target children's publishing fair - News - Books - The Independent was the previous entry in this blog.

Forget chocolate - why not try a book this Easter? - Features - Books - The Independent is the next entry in this blog.

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