Penguin Children's Books has announced a global publishing deal for the critically acclaimed app, Whale Trail.
Eric Huang, Publishing Director, Media & Entertainment Group, has acquired publishing rights (world rights all languages) for Puffin. Created by digital design studio, ustwo, Whale Trail is a psychedelic, surreal and highly addictive flying game. Players control Willow the Whale through a magical rainbow world, dodge angry clouds and escape the evil Baron von Barry. Whale Trail also includes a soundtrack by Gruff Rhys of Super Furry Animals.
Penguin Children's has pioneered creating book programmes behind digital brands (Club Penguin, Moshi Monsters, Skylanders). Partnering with ustwo to create the narratives for the books, a digital picture book will be released in October 2012 followed by further publishing - both digital and physical formats - in 2013. This collaboration between Penguin and ustwo marks the first publishing deal behind a brand that has debuted as an app.
Eric Huang said, 'I discovered Whale Trail from Gruff Rhys' music video. When I downloaded the app, I was hooked. There's something so fresh and cool about the art direction. I wanted to know more about Willow and his world and thought, we should publish a book! And since Whale Trail is a digital brand, it made sense to lead with an ebook.'
ustwo™ is a digital design studio that delivers pioneering user experiences as digital partner to the world's leading brands including Sony, Sony Ericsson, Intel, H&M, BBC, Turner and J.P.Morgan. Driven by their 'love digital' mission, they specialise in interaction & user interface design, app development and digital entertainment. They design multi-platform experiences across mobile, tablet, TV and beyond across a range of markets including mobile, consumer electronics, retail, entertainment, medical and financial.