Morpurgo In McDonald's Giveaway

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Morpurgo In McDonald's Giveaway

McDonald's has struck a deal with HarperCollins, the book publisher owned by Rupert Murdoch's News Corporation, to give away about 9m of Morpurgo's Mudpuddle Farm children's books with Happy Meal purchases.

The giveaway is being backed by a major TV campaign - launching on Wednesday and running until 7 February - with McDonald's claiming the initiative is about increasing literacy and creativity among children.

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This page contains a single entry by achuka published on January 11, 2012 7:05 AM.

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